How To Sell - Steps To Selling Your Home

At Wayland Hancock Properties, our success is based on two beliefs.

• We are committed to making your home buying or selling experience a terrific one.
• We are committed to providing you with complete product information and professional advice, assisting you in making all the right decisions. We stay by you through closing and beyond.

"It means more to us to do a good job for our clients than to collect our commission. This is why we are successful. This is why our associates enjoy their work.
They are genuine, they are caring and they know their stuff!"

·  Bill Jones, President, Wayland Hancock Properties

Determine your property's value.

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Your Wayland Hancock Properties professionals will visit your home and conduct a thorough and detailed inspection.

We will prepare a complete market study, which advises you on preparing your home for sale and recommends an accurate value. You will receive a written report which compares your home to other homes which are selling in your own neighborhood.

Our thorough research will allow us to give you our best advice on pricing strategies.

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> Click here for more info about determining your property value

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Improve your home's market appeal.

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By following these helpful hints, we believe that we can help sell your home more quickly and for a higher price.

Your WHP agents will advise you on preparing your home for sale. We will recommend repairs and modification which we believe will improve your sales price and shorten your marketing time. For starters, consider the following basic preparation:

1. Curb Appeal
   The front of your home creates the prospect's first impression. Make sure it's neat and clean. Keep the lawn cut and edged. Freshen up landscaping.
2. Open your Home
   Open your drapes and blinds in each room and turn on the lights. This will make even the smallest room look brighter and larger.
3. Minor Repairs
   Minor repairs are very important. Dripping faucets, sticking doors, chipping paint and other annoyances can be repaired with minimal time and effort.
4. Kitchen
   This is a very important room. Keep it neat and clean. A shining kitchen is a super selling point.
5. Bathrooms
   This is also a very important room. Keep it neat and clean; repair any loose caulking around tile and tub.
6. Odors
   The odors caused by pets and mildew can turn people off. If this is a problem, the fresh aroma of baking or light use of room deodorant can be a big help.
7. Closets
   People appreciate storage space. A little straightening in the closet shows off the space much better.
8. Floors
   Vacuumed carpets and clean hard wood and tile floors.
9. Pets
   We love pets, but keep them out of the way during showings of your home.
10. Showing the House
    The best results occur when the owner is absent during showings. The prospect will feel more at ease and relaxed. If you are home during the showing let the salesperson do the talking and the walking (don't tag along). Be friendly and courteous to prospects but let the salesperson be in control.

We work for You! Let us negotiate price and terms with the prospect. It's our job. Show your home to prospects only by appointment through our office.

Establishing a Marketing Plan.

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1. Sign A sign will be prominently placed on your listed property immediately. The sign provides an announcement to all prospects that your property is available. A Wayland Hancock Properties agent is available to handle all calls regarding your property.
2. Multiple Listing Service Your property will be made available through the Multiple Listing Service of Houston. With over 2,000 member offices in the greater Houston area, this service is a vital link between sellers and prospective buyers. Information regarding your property will be easily accessed by over 10,000 Houston real estate agents.
3. Property Description Brochure A professionally designed color brochure including a detailed description and photograph of your property will be placed in your home for prospective buyers to study at the time of showing. Room sizes, special features and amenities will be highlighted.
4. Office Tour Wayland Hancock Properties agents will tour your property as a group the first Tuesday morning after your home has been listed. The listing agent will be available to make agents aware of any special features and to answer any questions the agents may have. This office tour enables any Wayland Hancock Properties agent to assist prospective buyers who call with questions regarding your property.
5. Announcement to Local Real Estate Companies Immediately upon listing your property with Wayland Hancock Properties, your agent will begin aggressively marketing your property. Your WHP realtor will arrange delivery of flyers to area real estate offices. Specific offices and agents will be individually notified of the new listing with a personalized flyer mailed directly to them. Targeting individual offices and agents increases the seller's prospects of serious buyers.
6. Broker Open House Your Wayland Hancock Properties agents will begin marketing your home to agents in the area by hosting a Broker Open House within a few days of listing your property. This open house is generally held on a weekday during lunch. Agents are notified of the open house through MLS invitations are delivered to area offices. This is a convenient way for a large number of agents to view your home in a short period of time.
7. Media Advertising
   1. Wayland Hancock advertises in the Houston Chronicle and other local publications.
   2. We also advertise with online media such as www.realtor.com and www.har.com.
   3. Community Involvement
   4. Wayland Hancock Properties is actively involved in our community. We support:
      • Bellaire Nature Discovery Center
      • "Be an Angel" award benefiting T. H. Rogers Elementary
      • West University Elementary
      • Condit Elementary
      • Horn Elementary
      • Lovett Elementary
      • Mark Twain Elementary
      • Pershing Middle School
      • Lanier Middle School
      • Bellaire High School
      • Lamar High School
8. Showing Your Property Wayland Hancock Properties understands the importance of showing your property to prospective buyers. Your agent will work closely with you to accommodate all interested parties.
   A Supra electronic key box may be placed on your property to make showings more convenient for you as well as prospective buyers.
   All appointments are confirmed through our office and you will be personally contacted by our office each time a showing is scheduled. Wayland Hancock Properties makes every effort to make your home available for showings at your convenience.
9. Assist in Financing Wayland Hancock Properties is prepared to provide any potential buyer with current information on available financing options. Our agents are updated on a daily basis regarding interest rates and available mortgage programs.
10. Contract Negotiation Your Wayland Hancock Properties agent will professionally negotiate your contract, advising you on critical issues that impact price, terms and contract requirements. Our primary objective is to negotiate a contract to your satisfaction. Wayland Hancock Properties agents are not attorneys and cannot advise you on legal issues. We encourage you to speak with your lawyer should any legal questions arise.
11. Contract Follow-Up Your Wayland Hancock Properties agent will follow up on all necessary details to close the transaction, verifying that loan application and inspections are completed, title commitments are issued, loans are approved, surveys are ordered and insurance is purchased. Your agent will monitor progress of the necessary procedures, insuring a successful closing.
12. Professional Representation at Closing Your Wayland Hancock Properties agent will be present at closing to assist with any questions or concerns you may have on the sale of your property.

To further assist in this process, we will provide you with a Wayland Hancock Properties "Sellers Kit," which will be your tool to coordinate and track the sale of your property.

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> Click here for our "Sellers Kit," or for more info about selling your property

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